Supreme is a New York based clothing company founded in April of 1994 by James Jebbia. It is one of the most coveted streetwear brand in the entire world.
Supreme is not just a clothing company. They have sold many different things like skateboards, shirts, hoodies, pants, skateboard accessories, and hats. They have been known to make very random, weird items including dog bowls, toothpicks, nun-chucks, crowbars, bricks, fire extinguishers, and portable lights.
Supreme stays in very high demand due to limited quantities of their products, meaning people will buy anything from Supreme, no matter the price. This is where the underground world of Supreme reselling starts.
Almost all items from Supreme, either on the website or one of the stores, are sold out almost immediately. Once sold out, people will go on Ebay or various other websites to sell items and mark up the price. Sometimes, merchandise will be marked up to 100% higher than the retail price.
The art of reselling Supreme, for some, is their full-time job. The company disagrees with reselling, but they understand how much it increases the value of the brand.
When a new line of items drop at the store, they will limit how many purchases you can make of a certain item. They also won’t let you purchase certain sizes if you do not look like that size will fit you. So people in line waiting will pay others to buy stuff for them, so that they turn around and can resell it.
Some t-shirts that once sold for a retail price of $44 now sell online anywhere from $100-$1,000! The sad truth is, some people will buy anything from Supreme, no matter what the price is.